Shatta Wale is taking advantage of a growing following to branch into commercial merchandise. The musician is ready to hit the local distillery market with Shatta Bitters.
In a Facebook post, he’s shared an image of what looks a finished product ready to be consumed.
A smart move that makes a lot of business sense, it officially becomes his first publicly known merchandise.
Feeding off one’s popularity is a necessary brand extension and tie-in for most creative persons. While some try unsuccessfully to do it all by themselves, others enter into collaborations to achieve the desired effect.
It is not clear at this stage if the Shatta Bitters deal is a joint project or it’s being solely embarked on by the artiste.
The announcement comes days before he mounts the stage in Kumasi for a major peace concert that is being supported by Abusua 96.5 FM and Ultimate 106.9 FM on the 13th of August.